The first step to planning personal and targeted communications is understanding your donor “persona.” This can be done through the process of donor segmentation. Below are 5 ways to segment donors to help boost your fundraising efforts.
The ways to segment your donor list are virtually endless, if you have the necessary data available.
When it comes to create strong segments, I’ve seen firsthand the problem that nonprofits often run into: not enough data (or not the right data). One of the bigger challenges for many nonprofits, including the those I’ve worked with, is having the data needed to effectively segment, as well as the ability to quickly and easily access it. After all, how can one segment donors by channel preference if we don’t know which channel(s) they give and engage through?
Here at Causemo, we understand this problem and have created a solution for nonprofit fundraisers through the Causemo Insights platform. By setting up a free account, fundraisers can load their donor and giving data directly to the secure platform and instantly access easy data visualizations and insights into their donor base.
This includes a complete view of donor demographics and giving trends. The platform also provides multiple views of your donors and donations, helping to uncover opportunities you may not have known you had, powered by our philanthropic data set of over 200 million individuals.
Other data views include:
● Giving levels
● Giving recency & frequency
● Upgrade prospects
● Pre-lapse donors
● Monthly giving prospects
● Channel preference
● Affinity
● Age
● Gender
● Location
● And more…
If you would like to increase the sophistication of your segmenting capabilities -- or are simply looking for an easier way to do so – create a free account today.
Authored by Causemo's Ryan Carpenter:
Ryan Carpenter is the Director of Customer Data Analytics for Causemo, providing strategic guidance and support for our nonprofit partners. He has been in the nonprofit world for many years, previously leading the Engagement & Stewardship team for Top 100 Nonprofit and Year Up, as well as managing Donor Advancement Programs for three of the nation’s leading nonprofits (Feeding America, Wounded Warrior Project and CARE).